It also led to burnout, attrition and a public controversy in 2018 that prompted hundreds of Rockstar employees to speak out about the difficult work environment. That strategy was financially successful and turned Grand Theft Auto V into the second-best selling game of all time, with 165 million copies sold. The company was an early symbol of an industry-wide problem of long hours at the office, known as crunch, in which staff were expected to be at their desks many nights and weekends in order to keep a game on schedule. Rockstar employees described a workplace culture full of drinking, brawling and excursions to strip clubs.
Inside the company, the tone wasn't much different. Grand Theft Auto 5 was a nihilistic parody that threw insults at everything, from right-wing radio hosts to liberal politicians. Moves like these once seemed unthinkable for a company whose best-selling franchise is a satirical depiction of America that involves playing gangsters who kill civilians and where women are mostly depicted as sex objects.
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